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Which stocks Mosaic “works” for

Where Sentieo Mosaic “works”

Sentieo’s alternative datasets tend to focus on digital sources including Google Trends, Alexa Web Traffic, Twitter, and Instagram. Because these datasets track digital activity, we recommend focusing your analysis on brands who might generate significant purchase intent online. Before trusting results from the data, you should always ask why a Google search, a visit to a website, or social media post might actually have a close link to revenue being generated for a company.

A few examples might include:

  • ROKU: consumers might often search for Roku on Google before deciding to buy one of its products or when signing into their Roku accounts
  • CMG: consumers might search for Chipotle to make an online order or to find directions to their nearest location
  • ALGN: a person who is considering an Invisalign-related procedure might google Invisalign before making a decision to pay for a procedure

The table below lists the sectors that we have found our data to be most useful for. For specific questions on tickers, please feel free to reach out to Sentieo Support.

SectorSub Sector
Consumer DiscretionaryApparel, Accessories & Luxury Goods
Consumer DiscretionaryFootwear
Consumer DiscretionaryApparel Retail
Consumer DiscretionaryInternet & Direct Marketing Retail
Consumer DiscretionaryHomefurnishing Retail
Consumer DiscretionaryRestaurants
Consumer StaplesFood Retail
Consumer DiscretionaryHome Improvement Retail
Consumer StaplesHypermarkets & Super Centers
Consumer DiscretionaryGeneral Merchandise Stores
Consumer DiscretionarySpecialty Stores
Consumer DiscretionaryConsumer Electronics
Consumer DiscretionaryComputer & Electronics Retail
Consumer DiscretionaryHome Furnishings
Information TechnologyApplication Software
Information TechnologySystems Software
Information TechnologyInternet Services & Infrastructure
Consumer DiscretionaryHousewares & Specialties
Consumer DiscretionaryDepartment Stores
Information TechnologyData Processing & Outsourced Services
Consumer StaplesPersonal Products
Consumer DiscretionaryAutomotive Retail
Consumer DiscretionaryCasinos & Gaming
Consumer DiscretionaryHomebuilding
Consumer DiscretionaryHotels, Resorts & Cruise Lines
Consumer DiscretionaryLeisure Facilities
Health CareHealth Care Technology
Communication ServicesInteractive Home Entertainment
Communication ServicesInteractive Media & Services
Communication ServicesMovies & Entertainment
Consumer DiscretionaryEducation Services
Consumer DiscretionaryLeisure Products
Consumer DiscretionarySpecialized Consumer Services
IndustrialsTrucking
Information TechnologyTechnology Hardware, Storage & Peripherals
Updated on June 17, 2019

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